Title | Braille (English) |
Agency | Duval Guillaume |
Campaign | Image campaign 2004-2005 - Dexia |
Advertiser | Dexia |
Brand | Axion |
Posted | August 2004 |
Product | Banking for Youngsters |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Axion, Respecting Youth |
Story | The story starts off with a teenager who goes visiting his blind aunt. She touches him to greet him and discovers that the pimples on his face have become braille. His talent becomes very known and everyone wants to meet him. The books with stories from his face are being edited and sculptures of the boys' head are being sold to visitors from all over the world. His pimples translate themselves to every language. When he eats chinees, his pimples become chinees braille. The boy becomes rich, very rich. Super: "The day you have money of your own, you'll need a bank of your own." Logo: "Axion via Dexia Bank." |
Philosophy | Make positive story about pimples. |
Problem | Make interesting cinema campaign for youngsters (10-24 years old) |
Media Type | Cinema |
Length | |
Market | Belgium |
Production Company | CZAR |
Copywriter | Peter Ampe |
Art Director | Katrien Bottez |
Account Director | Inez De Pooter |
Agency Producer | Andreas Hasle |
Creative Director | Jens Mortier |
Account Executive | Emily Rammant |
Editing Company | Ace Editing |
Music Company / Composer | Masda |
Director | Lionel Goldstein |
Art Director | Peter Ampe |