| Title | Heartbreak Ice Cream |
| Brief | People always turn to ice cream when going through a breakup, but ice cream has never done much to actually make this painful process a bit more bearable.For that reason, we decided to create a special edition and divide it into the 5 emotional stages of grief to guide people through their healing process as they eat through the tub. So on each stage we added a flavor that would help people feel better, prizes to deal with that specific emotion, advice, content, and even the possibility to seek professional help if necessary. |
| Campaign |
Heartbreak Ice Cream
|
| Advertiser |
Elena's
|
| Brand |
Elena's Ice Cream
|
| Posted | November 2021 |
| Business Sector | Ice Cream
|
| Story | When the pandemic hit Mexico, Elena's Helados had no choice but to close its stores. This put the brand in a tough situation as they don't have retail presence and depended entirely on in-store sales. And with the big brands on every supermarket shelf, our brand needed a way to truly stand out.For that reason, the brief sought for an innovative way of activating Elena's digital and e-commerce channels and keeping customers engaged in order to keep the business moving. |
| Media Type |
Case Study
|
| Global Chief Creative Officer |
Manuel Bordé
|
| Executive Creative Director |
Juan Posada
|
| Executive Creative Director |
Adriano Lombardi
|
| Executive Creative Director |
Pedro Mayorga
|
| Creative Director |
Tomas Lavagno
|
| Associate Creative Director |
Sebastián Cuevas
|
| Associate Creative Director |
David Pinilla
|
| Art Director |
Octavio Guerrero
|
| Motion Design Lead |
Lucas Pimenta
|
| Content Designer |
Lucas Pimenta
|
| Growth & Operation Manager |
Ines Sologuren
|