Neel Majumder
executive creative director at Image Work
Kolkata, United Kingdom
TitleMy Way
Advertiser Armani beauty
Brand Giorgio Armani
Date of First Broadcast/Publication 2020 / 1
Story This year, Giorgio Armani unveils MY WAY, a fragrance that encapsulates a new vision of femininity that is both profound and free-spirited, designed with a commitment to sustainability. The fragrance ethos is “I am what I live”, as it is one’s experiences and encounters that shape a truly unique self. Capturing a spirit of curiosity and connection, MY WAY is a strong and singular statement to oneself and the world and communicates a resolve to follow one’s own path. Actress Adria Arjona is the face of MY WAY and genuinely embodies its philosophy, with her free-spirited, open personality and a life story characterized by new experiences and connections with others
Media Type Web Film
Length
Executive Creative Director

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