| Title | Sweet Change |
| Agency | McCann Mumbai |
| Campaign | Sweet Change |
| Advertiser | PAYTM |
| Brand | PAYTM WALLET |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | We targeted customers who were paying in cash for their day to day transactions but could graduate to Paytm if given a reason. And 'Paytm Sweet Change' candy became one. To redeem the candy's real worth the customer had to download the Paytm app. We were confident once they used Paytm, they will discover its ease and advantage over cash. |
| Media Type | Direct Marketing |
| Length | |
| Executive Creative Director | Kapil Batra |
| Executive Creative Director | Rohit Devgun |
| Agency Producer | Jeet Kalra |
| Chief Creative Officer | Prasoon Joshi |
| Creative Director | Prateek Bhardwaj |
| Creative Director | Utsav Khare |
| Art Director | Gourav Verma |
| Copywriter | Gaurav Sharma |
| Designer | Arpan Kalita |
| Editor | Satish Kataria |
| Collective Art Director | Saurabh Kabra |
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