Nicole van Rooij Ekström
Account Manager at Forsman & Bodenfors
Göteborg, Sweden
TitleHoffmaestro feat. Sweden
Campaign Hoffmaestro feat. Sweden
Advertiser Sveriges Radio
Brand Swedish Public Radio
PostedFebruary 2012
Business Sector TV/Radio Programs & Stations
Tagline donation
Philosophy Since Musikhjälpen is all about requesting music, we created a song that a lot of people would want to request. Why? Because all these people would actually be in the song. On a website, you could record pieces of a new track by Hoffmaestro (a band very popular among teenagers), just using your computer mic. After two weeks of collecting recordings, we mixed all the sounds together, and released the song on radio and iTunes, for everyone to purchase or request. 
Problem Each year, Swedish Public Radio hosts Musikjälpen. A show that lets you request songs for money, with every penny sent straight to charity. This year, Swedish Radio wanted to activate teenagers the weeks before Musikhjälpen started. And if we at the same time could raise some money, that wouldn’t hurt. 
Media Type Case Study
Account Manager
Account Director
Account Director
Art Director
Digital Producer
Production Company Rebenga
Music Hoffmaestro

People related to this work

Talent you might be interested in


Create a free Talent profile and become a member of AdForum

Get Started