| Title | Love Isn’t Always What it Seems |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | Women Valentines Day Cards |
| Advertiser | Women's Refuge |
| Brand | Women's Refuge |
| Posted | February 2012 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | What looks like love can hide abuse |
| Media Type | |
| Executive Producer | Haydn Thomsen |
| Creative Group Head | Anne Boothroyd |
| Producer | Linda Krug |
| Producer | Loren Bradley |
| Copywriter | Sarah Litwin-Schmid |
| Art Director | Emily Drake |
| Executive Creative Director | Antonio Navas |