I am a New York-based brand and marketing strategist and creative industry leader who sets the future direction for brands, and how this plays out in innovation, action and communication. I tend to work with challenger, media and entertainment brands. My recent experience includes Google, The Coca-Cola Company, The Museum of Modern Art, YouTube, Live Nation, Dos Equis and Pledge Music and, when I worked in Europe, adidas, PlayStation, Sony and Virgin Mobile.
My work often extends into media and popular culture. I have covered Superbowl advertising for The Guardian, turned my Twitter feed into a book published by Random House, and I sit on the advisory board of Wharton Business School's Future of Advertising Program. I have been a political pundit for the BBC and The Guardian and advised Tony Blair's New Labour party.
I am a leader of different specialists: innovation strategists, digital strategists, social media community managers, content strategists, and user experience and data analytics specialists. I'm equally at home on the leadership team of a start-up, on the executive board of a $100m+ agency, or teaching millennials how to get ahead in creative industries.
I have helped build businesses through new client wins, winning over $20m revenue for Havas New York in 2012; launching new business units, such as Havas's Shared Owned & Earned Media unit; and developing marketing campaigns with huge ROI: I have won gold advertising effectiveness awards for Dos Equis and Virgin Mobile.
My experience includes:
Advertising effectiveness, measurement and ROI
Brand positioning, brand strategy
Creative campaign development
Global branding and global advertising campaigns
Social media, especially Twitter
Creative agency management
Modernizing creative businesses
Talent management in creative industries