|Campaign||Round Up Your Mates|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Story||A sheep dog trial of a rather unusual kind – the ‘sheep’ are in fact a group of ‘mates’ and the obstacles the highly skilled dog needs to herd them past include a sofa/TV combo, an Indian restaurant and some girls on a dance floor - the usual Saturday night distractions that threaten to come between a man and his mates. The final ‘pen’ destination is the pub where pints of Guinness await them.|
|Philosophy||Get your mates together for a Guinness this St Patrick’s Day|
|Media Type||Web Film|
|Audio Post Production||Wave Studios|
|Editing Company||The Quarry|
|Media Planner||Erik Arnell|
|Post Production||The Mill London|
|Production Company Producer||Trent Simpson|
|Production Company||Thomas Thomas|
|Creative Team||Ant Nelson|
|Advertising Manager||Nick Britton|
|Account Planner||Tom White|
|Account Planner||Pete Zezulka|
|Account Manager||Crispin Butler|
|Account Manager||Kate Edwards|
|Account Manager||Philip Raperport|
|Agency Producer||Paul Goodwin|
|Agency Producer||Lou Richardson|
|Creative Team||Mike Sutherland|
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