| Title | Hair |
| Agency | WMcCann |
| Campaign | Ex-Valentine's Day |
| Advertiser | The Salvation Army |
| Brand | The Salvation Army |
| Posted | April 2013 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Too bad it's over. But since it's over, donate. |
| Tagline (original language) | Que pena que acabou. Mas ja que acabou, doe. |
| Media Type | |
| Length | |
| Chief Creative Officer | Washington Olivetto |
| Creative Director | Milton Mastrocessario |
| Creative Team | Carolina Markowicz |
| Creative Team | Fabiano de Queiroz Tatu |
| Media Planner | Paula Marsilli |
| Media Planner | Viviane Vela |
| Media Planner | Kaue Guerrero |
| Media Planner | Fernanda Oya |
| Media Planner | Giovanna Novaes |
| Production Company | Vetor Zero Lobo |
| Director | Gabriel Nobrega |
| Director of Photography (DOP) | Beto Hacker |
| Sound | Zeeg |
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