Harriet Belsey
Account Director at Camelot Group
London, United Kingdom
TitleHeroes Return
Campaign Hero’s Return
Advertiser Camelot Group
Brand The National Lottery
Date of First Broadcast/Publication
Tagline Life changing.

Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him.  Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold.  In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences.  In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories.


To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. 

Media Type Television
Account Planner
Account Planner
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Art Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
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Agency Producer
Production Company Producer
Post Production
Audio Post Production

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