Coppafeel! - "Peachy"

Accenture Song

Accenture Song London, United Kingdom

7972

This ad is part of the ACT Responsible Collection

Brand: Coppafeel!
Country: United Kingdom

Advertiser: Coppafeel!

Title	Peachy
Agency	Accenture Song
Campaign	#whatnormalfeelslike
Advertiser	Coppafeel!
Brand	Coppafeel!
Date of First Broadcast/Publication	2014 / 9
Business Sector	Disease Awareness, Support Groups & Associations
Story	The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes.
Philosophy	The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London.
Media Type	Outdoor/Out of Home
Production Company	Jelly London
Executive Creative Director	Caitlin Ryan
Art Director	Laila Milborrow
Copywriter	Paul Pearson
Senior Planner	Matthew Waksman
Account Director	Harriet Belsey
Account Director	Laura Vipond
Agency Producer	Amy Lonnen
Photographer	Rankin .
Typography	Alison Carmichael
Media Agency	MediaCom
Board Director OOH	Gill Reid
Planning Manager	Richard Beecroft
PR Agency	Kaper
Account Director	Jenna Gifford
Account Manager	Julia Kenny