|Campaign||Axe Shower Gel Colour Range|
|Date of First Broadcast/Publication|
|Product||Shower Gel Colour Range|
|Business Sector||Bath, Shower Gels|
|Story||In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses.|
|Philosophy||All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time.|
|Media Type||Web Film|
|Market||Canada, United States, United Kingdom|
|Production Company||Biscuit Filmworks LA|
|Strategic Business Lead||Richard Lawson|
|Editing Company||Work Editorial|
|Director of Photography (DOP)||Stephen Keith Roach|
|Head of Strategy||Jonathan Bottomley|
|Strategic Business Lead||Keir Mather|
|Art Director||Rob Ellis|
|Art Director||Charlene Chandrasekaran|
|Team Director||Nic Manser|
|Agency Producer||Rachel Hough|
|Advertising Manager||Giovanni Valentini|
|Creative Director||David Kolbusz|
|Art Director||Emmanuel Saint M'leux|
|Strategy Director||Tim Jones|
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