|Title||Fancy Dress Street Rugby|
|Agency||J. Walter Thompson London|
|Date of First Broadcast/Publication|
|Product||Sponsorship of the Hong Kong Sevens 2012 Tourament|
|Business Sector||Corporate Communication|
|Tagline (original language)||Serious Play|
|Problem||Create awareness of HSBC's sponsorship of the Hong Kong Sevens 2012 tournament|
|Media Type||Television & Cinema|
|Media Agency||Mindshare Worldwide|
|Production Company||Annex Films|
|Art Director||Miles Bingham|
|Global Creative Director||Axel Chaldecott|
|Production Company||Plaza Films|
|Art Director||Kevin Masters|
|Account Manager||Rollo Gwyn-Jones|
|Account Director||Tanya Hamilton-Smith|
|Account Planner||Orlando Hooper-Greenhill|
|Agency Producer||Romila Sanassy|
|Global Creative Director||Daniel Hennessy|
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