Casey Woods
Boston, United States
TitleMinute Maid - 'Cones' Digital Short
Campaign Minute Maid Digital videos - Pure Squeezed
Advertiser Coca-Cola Company
Brand Minute Maid
Date of First Broadcast/Publication
Business Sector Fruit Juices & Drinks
Tagline Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
Story “Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory. 
Philosophy Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand
Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset. 
Media Type Web Film
More Information
Chief Creative Officer
Art Director
Associate Creative Director
Executive Creative Director
Creative Director
Creative Director


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