Olivier Girard
Founder at M&C Saatchi
Geneva, Switzerland
TitleInteractive postcard
Campaign We need more hands
Advertiser Gulf Restoration Network
Brand Healthy Gulf
Date of First Broadcast/Publication
Business Sector Environmental & Animal Issues
Tagline We need more hands
Story The Gulf Restoration Network has been working in the Gulf of Mexico since 1995, providing the region with one voice to advance environmental issues of Gulf-wide importance. When BP’s Deepwater Horizon offshore drilling unit rig began to release millions of litres of oil into the region, the organisation and its resources would be stretched by the United States’ worst environmental disaster. Today, many people are unaware that the oil continues to remain in the Gulf. 
Philosophy M&C Saatchi Switzerland needed to bring attention back to the Gulf of Mexico and for people to see that the disaster was still causing devastating issues in the area and to all of its inhabitants. To do this M&C Saatchi Switzerland delivered a simple and impactful solution for the Gulf Restoration Network, in the form of a postcard that could be easily shared with people. The postcard uses environmentally-friendly ink to place the receiver of the card directly into a situation where they can experience for themselves what is happening in the Gulf and support the Gulf Restoration Network. The call to action ‘We need more hands’ further insists that it is only with the assistance of more people that the region will be able to continue on a path of recovery. 
Media Type Freecard/Postcard
Soundtrack ‘Pan’ by Taxidermy Hall
Art Director
Executive Creative Director

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