Pip Shepherd
Freelancer at Special Group Australia
Sydney, Australia
TitleFour Times The Detail
Agency
Campaign Four Times The Detail
Advertiser Sony Corporation of America
Brand Sony Bravia
Date of First Broadcast/Publication
Product 4K TV
Business Sector Consumer Electronics & Audio-Visual
Story To celebrate the arrival of the new Sony Bravia 4K television, our latest ad brings to life the fine detail, breath-taking picture quality and rich colour to perfectly demonstrate Sony’s pioneering 4K technology.
Three tonnes of colourful petals explode from a volcano, rushing through exotic locations down to a Costa Rican village. The ad was shot in surroundings that offer dramatic nature, landscapes and composition to exhibit the visual prowess of the TV, and feature the stunning track ‘Berlin’ from LA-based Australian RY X. 
Media Type Television
Length
Market United Kingdom
Production Services
Editing Company
Production Services
Post Production
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
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