|Title||Four Times The Detail|
|Campaign||Four Times The Detail|
|Advertiser||Sony Corporation of America|
|Date of First Broadcast/Publication|
|Business Sector||Consumer Electronics & Audio-Visual|
|Story|| To celebrate the arrival of the new Sony Bravia 4K television, our latest ad brings to life the fine detail, breath-taking picture quality and rich colour to perfectly demonstrate Sony’s pioneering 4K technology.|
Three tonnes of colourful petals explode from a volcano, rushing through exotic locations down to a Costa Rican village. The ad was shot in surroundings that offer dramatic nature, landscapes and composition to exhibit the visual prowess of the TV, and feature the stunning track ‘Berlin’ from LA-based Australian RY X.
|Production Services||LCA Productions|
|Editing Company||Trim Editing|
|Production Services||Global Production Network|
|Executive Creative Director||Rob Doubal|
|Executive Creative Director||Laurence Thomson|
|Copywriter||Arman Naji Naji|
|Art Director||Arman Naji Naji|
|Art Director||Michael Thomason|
|Art Director||Javier Gómez|
|Account Manager||Pip Shepherd|
|Account Manager||Sam Khaneka|
|Agency Producer||Paula Mackersey|
|Agency Producer||Anita Osborne|
|Agency Producer||Charlie Macpherson|
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