Antfood
Music Company / Composer at Marla Colour Grading
São Paulo, Brazil
TitleESPN Xgames
Agency
Campaign ESPN Xgames
Advertiser ESPN, Inc.
Brand ESPN
Date of First Broadcast/Publication 2013 / 7
Product Xgames
Business Sector TV/Radio Programs & Stations
Tagline Happy birthday to the Sons of Awesome, and to all who are still to come. XGames, 18 years young this year
Story Since the mid-90s the Xgames, a competition created and broadcasted by ESPN has helped take sports such as Skateboarding and BMX into the mainstream. Since it's first edition in 1995 various sports have been added to the games, and generations and generation of fearless atheletes (read: absolute nutcases) have been crowned champions. So with the Xgames turning 18 this summer, and therefore reaching adulthood, ESPN has decided to celebrate this special birthday by releasing film starring female skateboarder Karen Jonze.
Media Type Television & Cinema
Length
Production Company
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Chief Creative Officer
Agency Producer
Production Company Producer
Production Company Producer
Director of Photography (DOP)
Editor
Sound

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