|Title||Like Me Back|
|Campaign||Big Sisters Recruitment Campaign|
|Advertiser||Big Brothers Big Sisters|
|Brand||Big Sisters of BC Lower Mainland|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Story|| This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer.|
To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.
|Actor / Celebrity||Dale Boyer|
|Production Company||Family Style|
|Creative Director||Cosmo Campbell|
|Associate Creative Director||Daryl Gardiner|
|Art Director||Daryl Gardiner|
|Art Director||Lisa Chen-wing|
|Agency Producer||Sue Bell|
|Account Executive||Lisa Chen-wing|
|Director||Jon & Torey|
|Director of Photography (DOP)||Mick Reynolds|
|Line Producer||Liz Dussault|
|Line Producer||Dennie Beier|
|Post Production||JMB Post Productions|
|Sound Design Company||Griffiths Gibson & Ramsay|
|Sound Producer||Peter Clarke|
|Audio Engineer||James Spooner|
|Creative Director||Dean Lee|
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