| Title | Foreigners |
| Agency | OwenKessel Leo Burnett |
| Campaign | Understand your country. Or lose it |
| Advertiser | Business Day |
| Brand | Business Day |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Understand your country. Or lose it |
| Story | The second TV advertisement in Business Day's "Understand your country. Or lose it" campaign deals with issues of inequality, governance and the rights of both foreigners and South African citizens. On April 30 2013, a Jet Airways airliner carrying more than 200 foreign passengers landed at Waterkloof -- a South African air force base -- without proper clearance or process, granting the passengers freer access to the country than even South African citizens. Typically, however, undocumented migrants caught in South Africa are detained, transported to Lindela Repatriation Centre and then deported. |
| Media Type | Television |
| Length | |
| Production Company | Velocity Films |
| Creative Director | Michael Cook |
| Director | Gregg Bailey |
| Executive Creative Director | Donovan Bryan |
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