|Title||Keeping fortnite fresh|
|Campaign||Keeping fortnite fresh|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Story||To reach our audience in a way distinct from our category competitors, we decided to go beyond reaching it as the brand advertiser it would expect. So we entered the world of Fortnite as a player — as co-creator of culture, a gamer and an entertainer. Other brands have attempted to reach this audience by placing in-game logos or billboards, but we went beyond traditional advertisement. Rather than pay to play, we decided to just play.We blurred the line between brand and influencer, playing Fortnite as Wendy’s and streaming it live on Twitch to immerse ourselves in this audience’s world as both player and brand.In short, our idea was to use the game Fortnite to promote Wendy’s brand messaging.|
|PR Agency||Ketchum PR|
|Global Chief Creative Officer||Debbi Vandeven|
|Chief Creative Officer||John Godsey|
|Executive Creative Director||Derek Clark|
|Executive Creative Director||Chris Corley|
|Chief Client Officer||Jennifer McDonald|
|Creative Director||McKay Hathaway|
|Group Director, Client Engagement||Kelly Gartenmayer|
|Supervisor, Client Engagement||Colin Belmont|
|Associate Director, Conversation Design||Matt Keck|
|Director, Connections & Social Strategy||Charles Gooch|
|Analyst, Strategy & Insights||Jeremy Cline|
|Senior Art Director||Conor Clarke|
|Account Manager||Jayne Andrews|
|Supervisor, Client Engagement||Erica Hudson|
|Associate Creative Director||Eamon Conway|
|Associate Analyst, Strategy & Insights||Katie Furman|
|Associate Connections Manager||Emmy Hanlon|
|Senior Channel Manager||Samantha Schuster|
|Senior Art Director||Elias Julian|
|Senior Campaign Program Manager||Laura Picicci|
|Campaign Program Manager||Ashley Thomas|
|Senior Copywriter||Nate Steele|
|Assistant Account Manager||Margaret Reed|
|Art Director||Jourdan Hull|
|Senior Director, Media & Partnerships||James Bennett|
|Social Strategist||Kristin Tormey|
|VP, Senior Media Specialist||Marissa Kandel|
I’m an international creative who spent the last decade building...
Adrian started at Saatchi and Saatchi before moving to BBH where...
Uncovering what makes consumers tick for more than 15 years.
Jason has been helping lead the charge at 72andSunny since the ve...
A publicist and musician, Alexis worked for four years at Ogilvy...
Planner, thinker, aspiring philosopher. Fascinated by psychology,...
LION - Open Networker Contact Details: 083 8254561 | gisellejfa...
One of the Jury Members of Creative Ecommerce Category at Cannes...