| Title | Famous Fingers |
| Brief | Even though prostate cancer kills 4,000 Canadian men every year, guys don’t like to talk about prostate exams. But they do like to talk about sports, music and movies. So we combined the thing they don’t like to talk about with the things they do because making it easier to talk about prostate cancer just might save their lives. |
| Agency | McCann Montreal |
| Campaign | Famous Fingers |
| Advertiser | Prostate Cancer Canada |
| Brand | Prostate Cancer Awareness |
| Posted | January 2019 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Not enough men care about their prostate enough to do anything about it. And the awkward conversation with their doctor doesn’t help that at all. It’s costing lives. So we’re trying to get guys and doctors talking about a thing men don’t care about, because it can save their life. |
| Media Type | Case Study |
| Post Production | Alter Ego |
| Chief Creative Officer | Darren Clarke |
| Executive Creative Director | Josh Stein |
| Associate Creative Director | Taylor McCarthy |
| Associate Creative Director | Chris Paleczny |
| Senior Producer | Jacqueline Bellmore |
| Account Director | Sarah Lostracco |
| Chief Strategy Officer | Dustin Rideout |
| Retoucher | Jean-Pierre Goulet |
| Production Company | Partners Film |
| Director | Ben Hurst |
| Director | Dave Thomas |
| Executive Producer | Gigi Realini |
| Project Manager | Celane Chan |
| Quality Assurance Manager | Jef Theysmeyer |
| Developer | Edward Ganuelas |
| Developer | Michael Harley |
| Photographer | Adrian Armstrong |
| Executive Producer | Daniela Favot |
| Director of Photography (DOP) | Mikhail Petrenko |
| Casting | Mann Casting |
| Editorial house | Saints Editorial |
| Editor | Griff Henderson |
| Line Producer | Andre Fitsialos |
| Assistant Editor | Morgan Campbell |
| Executive Producer | Michelle Rich |
| Colorist | Clinton Homuth |
| Color Assist | Erik Bayley |
| VFX Artist | David Whiteson |
| VFX Assistant | Sebastian Boros |
| Producer | Katie Methot |
| Executive Producer | Hilda Pereira |
| Audio Studio | Grayson Matthews |
| Casting | BoomBox Sound |
| Voice Director | Tom Westin |
| Producer | Kelly McCluskey |
| VP Media Director | Tamara Dawson |
| Engineer | Brian Bernard |
| Engineer | Chris Masson |
| Media Strategist | Cordell Vos |
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