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Story
The music video, “Broken Dreamers”, features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, highlighting the collision of innocence and malevolence.
Philosophy
The music video, “Broken Dreamers”, features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, highlighting the collision of innocence and malevolence.
Problem
Our Audience is inundated with pro-social messages fighting for attention. We needed to cut through the clutter with an execution that captured people's interest.
Result
A new installment in a long-running MTV EXIT campaign to raise awareness of human trafficking around the world through a four-minute educational music video.