Title | LinkedOut un partage peut tout changer |
Agency | TBWA\PARIS |
Campaign | LinkedOut : a share can change everything. |
Advertiser | Entourage |
Brand | Entourage |
Date of First Broadcast/Publication | 2019 / 7 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | Precarity and exclusion are a vicious circle from which it is difficult to get out. For 3 years, the non-profit organization ENTOURAGE has acted to recreate social link with homeless people. Beyond a real need for food, shelter, money, or clothes, homeless people are mainly looking for consideration and friendship to allow them to regain self-confidence and succeed in breaking the spiral of exclusion. Everyone knows that a job is the only way out of precarity. Homeless, all lazy ? Surely not ! Today, 24% of homeless people work. A majority of the rest aspire to find a job and are able to work. But for that, employers and – beyond – the general public need to change their perception about homeless people. Precarity doesn’t mean they have no skills or desire to succeed. But without network, chances to find a job are close to zero. This is why ENTOURAGE created the LinkedOut project : a digital platform which allows anyone to share the resume of people in precarity searching for a job and give them an unique visibility and opportunities. LinkedOut is an extremely simple to use digital platform that brings the spotlight on these people who desperately need a job. By showcasing their resume and giving them the opportunity to show who they really are. Today ENTOURAGE launches the project with twenty candidates. The non-profit believes that each of us is a part of the answer about exclusion : let’s all unite our networks to find work for the twenty candidates and tomorrow for hundreds of them. |
Media Type | Digital |
Length | |
Advertiser's Supervisor | Jean-Marc Potdevin |
Advertiser's Supervisor | Claire Duizabo |
Advertiser's Supervisor | Lucie De Clerck |
Agency Account Management | Anne Vincent |
Agency Account Management | Stéphanie Decombe |
Agency Account Management | Maude Gourrier |
Agency Account Management | Valentin Moreau |
Chief Creative Officer | Faustin Claverie |
Chief Creative Officer | Benjamin Marchal |
Creative Director | Jacquelin Guillaume-Duverne |
Art Director | Cassandre Gonnord |
Art Director | Emmanuel Cloarec |
Copywriter | Pierre Jarry |
Assistant Art Director | Axele Bordron |
Illustrator | Séverine Zemoz |
Digital Production Director | Guilhem Vacher |
UX | Yann Lupion |
Head of technology | Ivan Zindovic |
Technical Project Manager | Glenn Pezier |
Technical Project Manager | Maurice Nguyen |
Developer | Marion Ott |