Eddie has extensive knowledge across different Asian markets. An award-winning creative, he believes that IDEA IS KING. A Singaporean working in China since 2000, Eddie began his advertising career in 1985 and has since worked in various markets across the region at Ace:daytons, Ketchum, Leo Burnett, Batey Ads, D’Arcy and TBWA among others. He's handled such clients as Haier, Acer, Supor, Mengniu, Honda, Nissan, Kraft, Coke, Mars, Adidas, Pernod Ricard, Standard Chartered Bank, and Nivea, among others. Eddie has received nods from the One Show, Clios, D&AD, Cannes, NYADC, Australian AWARD, Adfest and others. He has been a judge at major award shows, including the Clio Awards, London International Advertising Awards, New York Festivals, Cresta Awards, Australian Award, Asia Pacific Advertising Festival, Longxi International Chinese Advertising Awards, Taiwan Times International Chinese Advertising Awards, China 4A Golden Seal Awards and China National Advertising Festival. In 2005, Eddie was ranked No.1 by Campaign Brief Asia as China’s Hottest Creative.