| Title | Enemy |
| Agency | AMV BBDO |
| Campaign | Enemy |
| Advertiser | Cancer Research UK |
| Brand | Cancer Research UK |
| Date of First Broadcast/Publication | 2012 / 12 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | One day we will beat cancer |
| Philosophy | The integrated campaign will take the charity’s advertising in a new direction, using thought-provoking and visually striking creative executions, highlighting the power of research in bringing forward the day all cancers are beaten. It is the first major advertising campaign Cancer Research UK has carried out since its brand refresh in September 2012, and aims to showcase the importance of its life-saving research; to make its work feel relevant; and to empower people to help beat cancer sooner by supporting the charity. |
| Media Type | Television |
| Length | |
| Production Company | Gorgeous Enterprises |
| Audio Post Production | Wave Studios |
| Account Manager | Rob Ronayne |
| Account Manager | Emily Elson |
| Account Manager | Helen Rae |
| Account Manager | Richard Arscott |
| Agency Producer | Anita Sasdy |
| Media Planner | Geoff De Burca |
| Director | Frank Budgen |
| Photographer | Nadav Kander |
| Production Company Producer | Rupert Smyth |
| Post Production | The Mill London |
| Account Planner | Katie Dallas |
| Account Planner | Emily Harlock |
| Account Planner | Craig Mawdsley |
| Art Director | Nadja Lossgott |
| Copywriter | Tim Riley |
| Advertising Manager | Richard Taylor |
More Work
SEE ALLStandard Packs
- BRAND:
- Cancer Research UK
- AGENCY:
- AMV BBDO
Hands Up
- BRAND:
- Plan International
- AGENCY:
- AMV BBDO
She'll Learn
- BRAND:
- Plan International
- AGENCY:
- AMV BBDO
Plain Packaging
- BRAND:
- Cancer Research UK
- AGENCY:
- AMV BBDO