|Agency||Venables Bell & Partners|
|Date of First Broadcast/Publication|
|Business Sector||Retail, Distribution & Restaurants|
|Story||eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website.|
|Media Type||Interactive Kiosk|
|Art Director||Brad Kayal|
|Creative Director||Lee Einhorn|
|Executive Creative Director||Will McGinness|
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