Alvaro Dopico
CEO at M&C Saatchi
Mexico, Mexico
TitleGranny
Agency
Campaign Twizy powered by
Advertiser Renault
Brand Renault Twizy
Date of First Broadcast/Publication
Business Sector Cars
Tagline Recharge battery everytime you brake
Story We hear a voice-over telling us that the Renault TWIZY is now powered by a low energy granny. We see her moving slowly down the stairs. In the next scene she crosses the street carelessly and a Twizy stops in front of her. This charges the battery thanks to its new regenerative braking system.
Problem Twizy is Renault’s 100% electric car. The new model comes with breakthrough technology that includes clever regenerative braking for energy recovery. So every time you use the breaking system the battery it's recharged
Media Type Television
Length
Chief Creative Officer
Executive Creative Director
Account Director
Agency Producer
Director
Director of Photography (DOP)
Executive Producer
Executive Producer
Production Company Árbol Cine

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