|Campaign||You have reached your destination|
|Advertiser||Associacao Paulista de Medicina|
|Brand||Associacao Paulista de Medicina|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Tagline||Drinking and driving is like killing and dying. An APM campaign against drink-driving. APM|
|Creative Director||Fernando Luna|
|Art Director||Eduardo Basque|
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