| Title | Deforested Field |
| Agency | Grey Brasil |
| Campaign | Deforested Field |
| Advertiser | WWF |
| Brand | WWF |
| Posted | June 2013 |
| Business Sector | Environmental & Ecological Issues |
| Story | The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Do we actually care when we’re watching a game on TV? Certainly not, so the WWF broke the habit. Last December, a very special event happened during a women’s football game between Brazil and Denmark. In 4 minutes, the green playing field gradually turned into a burned colour to raise awareness about deforestation (data visualization system). |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Pedro Cappeletti |
| Executive Creative Director | Daniel Perez Pallares |
| Copywriter | Marcos Piccinini |
| Copywriter | Guilherme Camargo |
| Copywriter | Paulo Amaral |
| Art Director | Lucas Heck |
| Art Director | Eduardo Nose |
| Account Manager | Raquel Abdala |
| Account Supervisor | Alberto Damasceno |
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