|Title||The Place Not To Be|
|Campaign||It's a lot better at Novotel|
|Date of First Broadcast/Publication|
|Business Sector||Hotels, Resorts|
|Tagline||It's a lot better at Novotel|
|Tagline (original language)||On est tellement mieux chez Novotel|
|Story||A series of visuals play humorously with all that we may fear when choosing the wrong hotel. All these negative experiences you can avoid with Novotel.|
|Problem|| The brand provides an offer tailored to suit both leisure and business stays throughout its entire network.|
Thus, the implementation of the brand promise: WE ARE SO MUCH BETTER AT NOVOTEL.
|Media Type||Outdoor/Out of Home|
|Advertising Manager||Grégoire Champetier|
|Advertising Manager||Martine Gorce Momboisse|
|Advertising Manager||Antoine Dubois|
|Advertising Manager||Dominique Morvan|
|Account Manager||Pannaud Guillaume|
|Account Manager||Marion Floch|
|Account Manager||Gaël D|
|Account Manager||Stéphanie Caude|
|Creative Director||Jean-François Goize|
|Art Director||Céline Laffray|
|3D Graphics||Antoine Magnien|
|Art Buyer||Julie Champin|
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