Julie Champin
Art Buyer at ELSE\
Boulogne-Billancourt, France
TitleKnitting (print)
Agency
Campaign No condom, no sex
Advertiser Aides
Brand AIDES
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Story That’s why, AIDES and TBWA\PARIS imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like....without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex » 
Problem AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all.
Media Type Print
Length
Soundtrack Almost Naked
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Creative Director
Art Director
Copywriter
Art Buyer
Agency Producer
Agency Producer
Director
Director
Media Director
Sound
Music Composer
Music Composer
Music Composer

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