Ayham Semaan

Ayham Semaan

Managing Director at LOOK
Cairo, Egypt

About me

Innovative, versatile and a relentless communication expert with 25+ years’ experience within multiple strategic development environments. Analytical strategist skilled in successfully implementing processes that enhance organizational initiatives, deliver significant returns and advance market strategies. Collaborative communicator focused on building productive cultures and promoting synergies that boost performance. Proven record of leading complex projects from inception to completion. Adept at building and leading high-performing cross functional teams to exceed expectations.

  • Arabic - Basic
  • English - Native


Managing Director
January 2019 - Present (1 year 7 months)
Lead Consultant
April 2017 - December 2018 (1 year 8 months)
Lead consultant on the business structure, development, aftersales, sales and marketing of Aston Martin, AVIS, Budget Rent-A-Car, Chrysler, Citroen, Dodge, DS, Hero, Jeep, Kawasaki, Lotus, Peugeot Scooters, Proton, Ram, TVS Motors and Volvo.

Key accomplishments:
• In year 1, improved Volvo brand sales by 60% year over year and increased resale value by 11%.
• Opened first DS showroom and launch the brand.
• Reversed Citroen downhill slump of 6 years to 11% volume increase in 2018.
Managing Director
January 1991 - March 2017 (26 years 2 months)
Managing Director - Foote, Cone & Belding (Cairo / Egypt, Jan.99 to Mar.17)
Set up a full service advertising agency for the Egyptian market while maintaining role in managing FCA for the region. In 2005, moved to Egypt to spearhead 5 agencies and expand them into new markets across North Africa.

Same company prior experience:
• General Manager and Regional Media Director - Foote, Cone & Belding (Amman / Jordan, Oct.98)
• Media Manager - Foote, Cone & Belding (Chicago / USA, Jun.98)
• Media Manager - Foote, Cone & Belding (Athens / Greece, Nov.97)
• Media Supervisor - Foote, Cone & Belding (Jeddah / Saudi Arabia, Jan.93)
• Media Planner - Foote, Cone & Belding (Dubai / UAE, Jan.92)
• Intern - Foote, Cone & Belding (New York City / USA, Jan.91)



September 1988 - December 1991 (3 years 3 months)
Public Relations and Applied Communication

High School

September 1976 - June 1988 (11 years 9 months)

Trade Organizations

International Advertising Association, Egypt

Key Speaker
January 1999 - Present (21 years 7 months)
Main role in opening and closing of annual awards ceremony with a highlight mid way in the changing face and effects of advertising...

Automotive Marketing Association

Research Advisor
February 1997 - November 2014 (17 years 9 months)
Work with several research methods on new sales to best understanding and help evolve manufacturers in best appeal to emerging consumers desires..

Media Development Society

January 2005 - September 2011 (6 years 8 months)
Find talents, train, re-train and direct them to become media planners in best understand the quality of efficiency in strategy and power it holds across all traditional and modern media outlets.

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