LBCI - "Inklusion"

J. Walter Thompson Dubai

J. Walter Thompson Dubai Dubai, United Arab Emirates

Awards

7951

Brand: LBCI
Country: United Arab Emirates

Advertiser: LBCI

Title	Inklusion
Agency	J. Walter Thompson Dubai
Campaign	Inklusion
Advertiser	LBCI
Brand	LBCI
Date of First Broadcast/Publication	2016 / 11
Business Sector	TV/Radio Programs & Stations
Story	The film starts with several old veterans telling their story, how the war started and how they reacted to it, firstly. Then speak about how their dreams and ambitions were destroyed. After that, it shows the tattoo artist covering up their old militia tattoos.At the end it shows the new tattoos on the veterans' chest with the Inklusion logo. We reached NGO's related with the civil war and provide life support for the veterans, and asked around about old veterans who would be able to talk about their ordeal and experience, and be able to express what they went through. We put printed-ad posts in the main Lebanese big publications, as we were scouting for the eligible old militia veterans. We managed to achieve two old veterans from the catholic side, from different militia groups, ad one from the Muslim group. A lot of people wanted to contribute and talk about their experience, but they were scared to share and let out the information, to the point that one our interviewees asked to keep his face hidden.
Media Type	Television
Length	198 seconds
Creative Director	Miguel Dianda
Creative Director	Tomas Lavagno
Executive Creative Director	Marco Bezerra
Head of Production	Heather McDonald
Project Manager	Maria Jose Suarez Viacava
Art Director	Max Elbo
Regional Creative Director	Nicolas Geahchan
Art Director	Alaa Ghazzi
Head of PR	Suzanne Talhouk
Director of Public Relations	Lamis Kontar
Agency Producer	Gilbert Nahas
Production Company	City Films
Account Manager	Nadia Nahhas
Director	Marc Hadife