Natalie Richardson

Natalie Richardson

New Business and Marketing Director at agenda21 Digital, LONDON
London, United Kingdom

About me

Experienced head of business development and marketing with over 11 years’ experience in media, creative and marketing agencies. Worked within large global media networks right through to boutique independent agencies. Career roles have spanned new business, marketing strategy, client development, account management and media planning and buying. In account management roles, worked with clients such as Hasbro, Walkers, Hearst Magazines, Global Radio, Pilgrims Choice, La Senza and E & J Gallo Winery.

Positions

New Business and Marketing Director
LONDON, United Kingdom
March 2018 - Present (3 years 4 months)
Head of Business Development
Kent, United Kingdom
May 2017 - March 2018 (10 months)
Zest The Agency is integrated creative agency driving business success by going beyond the expected. Clients include InterContinental Hotels Group, Kent County Council, DS Virgin Racing, PwC, Commonwealth War Graves Commission, Leeds Castle, Betteshanger Sustainable Parks, Champneys Health Spa, Alcoa, Locate In Kent and Priority Freight. During my time at Zest, the agency welcomed a number of new clients and secured several tender contracts including Greater Anglia, Social Enterprise UK, Shrouds of the Somme, Royal School of Needlework, Encompass LATC, me:now, Wireless Group and Technifire Solutions. The agency was also shortlisted as PR Consultancy of the Year at The Drum Network Awards.
Head of New Business
Havas Media Group UK
London, United Kingdom
January 2016 - May 2017 (1 year 4 months)
Part of Havas, the fastest growing advertising network, Havas Media Group brings together the talent and craft from across its media, entertainment, creative and data brands to embrace change and achieve more for its clients.

My role is to drive marketing-led new business growth across Havas Media Group UK media brands: Arena Media, Havas Media, Ecselis, Forward Media and Havas Media International.

http://havasmediagroup.co.uk/
Head of New Business
Havas Media Group UK
London, United Kingdom
January 2016 - May 2017 (1 year 4 months)
Part of Havas, the fastest growing advertising network, Havas Media Group brings together the talent and craft from across its media, entertainment, creative and data brands to embrace change and achieve more for its clients.My role was to lead a team in driving marketing-led new business growth across Havas Media Group UK media brands: Havas Media, Havas Media International, Arena Media, FullSix Media and Ecselis.
Business Development Manager
London, United Kingdom
February 2014 - January 2016 (1 year 11 months)
Fold7 is a 21st Century advertising agency, focused very much on 21st Century consumers.

During my tenure, Fold7 welcomed several new clients into the fold including Wonga, Audible, Magners, EAT and Doddle.

Fold7 was also recognised at several awards for its creative work including the Cannes Lions festival, Masters of Marketing, Clios, EPICAs, Campaign Big (Gold), The Drum OOH Creative and The Grocer Marketing, Advertising and PR awards, as well as shortlists for Shots and Kinsale.

My role was to develop and implement new business and marketing activities for the agency to promote its offering and services to prospective clients, intermediaries and journalists, including:

• Leading the new business development strategy, identifying target clients, sectors and creating contact strategies
• Managing inbound enquiries from initial contact, creds meetings, RFI responses, through to pitch
• Managing the new business pipeline, aggregating opportunities throughout the agency
• Growing agency profile through marketing and PR activity
• Managing relationships with key trade bodies and intermediaries
• Leading and managing the awards strategy and programme
• Contributing to marketing content as a new business tool, including website content, blog, social media and external profiles on intermediary and procurement portals
• Attending and representing the agency at key networking events
New Business Director
London, United Kingdom
September 2013 - February 2014 (5 months)
Part of IPG Mediabrands, Initiative UK is a medium-sized media communications agency. Initiative clients include Tesco, Amazon, Travelodge, Quorn, match.com and Continental Tyres.

• Designing, leading and delivering the new business strategy identifying target clients and sectors, creating appropriate contact strategies
• Driving new business lead generation
• Pitch management responsibility, from analysing a client brief and research, through to pitch team identification, creating collateral and working with the pitch team lead
• New business reporting
• Supporting the global new business team
• Reporting into Managing Director, Initiative UK, and Director of Marketing and Business Development, IPG Mediabrands UK
Senior New Business and Marketing Manager
London, United Kingdom
February 2013 - August 2013 (6 months)
OMD UK is an integrated communications agency delivering media and marketing solutions and is part of Omnicom Media Group. OMD UK clients include McDonald’s, PepsiCo, Hasbro, Shop Direct Group and Boots.

• Lead the management and conversion of all new business opportunities from prospecting through to pitch
• Write, edit, proof read and produce credentials, case studies, RFI/RFP/tender responses and tailored materials for prospects and pitches
• Lead the new business development and prospecting strategy, identifying target clients and sectors, creating appropriate contact strategies
• Identify market trends to develop thought leadership pieces for prospecting and contact strategies
• Maintain excellent relationships with intermediaries, industry bodies and potential prospects
• Manage new business budget
• Develop and manage internal processes for new business success
• Member of agency’s Senior Leadership Team
• Member of Digital Acceleration committee, charged with developing digital knowledge and expertise across the agency
New Business and Marketing Manager
London, United Kingdom
June 2011 - February 2013 (1 year 8 months)
• Manage and support conversion of new business opportunities from prospecting through to pitch
• Write, edit, proof read and produce tailored collateral and materials for prospects and pitches
• Brief internal design team on production of new business and marketing collateral
• Plan and implement marketing communications activities, including direct marketing, events and internal communications
• Creation and development of company blog site
• Develop and implement digital marketing strategy and community management across core platforms (website, blog, Facebook, Twitter and LinkedIn)
• Maintain external profiles on intermediary sites
• Manage New Business and Marketing Executive
• Report into Managing Partner, New Business and Marketing
Campaign Manager
London, United Kingdom
August 2010 - June 2011 (10 months)
Communications Planner
London, United Kingdom
April 2008 - November 2009 (1 year 7 months)
TV Buyer
London, United Kingdom
August 2006 - April 2008 (1 year 8 months)

Education

Bachelor of Science (BSc), Management Sciences

September 2003 - June 2006 (2 years 9 months)

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