Magdalena Barceló
Strategic Planner at Publicis Mexico
Mexico City, Mexico
TitleCyclist
Agency
Campaign Night Vision
Advertiser BMW
Brand BMW Mexico
Date of First Broadcast/Publication
Business Sector Automotive Accessories & Services
Tagline Night Vision
Story To promote BMW's Night Vision system we created a print campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters. 
Media Type Newspaper
Post Production
Photographer
Strategic Planner
Account Supervisor
Account Director
Copywriter
Art Director
Art Director
Creative Director
Chief Creative Officer

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started