Magdalena Barceló
Strategic Planner at Publicis Mexico
Mexico City, Mexico
Campaign Night Vision
Advertiser BMW
Brand BMW Mexico
Date of First Broadcast/Publication
Tagline Night Vision
Story To promote BMW's Night Vision system we created a print campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters. 
Media Type Newspaper
Post Production
Strategic Planner
Account Supervisor
Account Director
Art Director
Art Director
Creative Director
Chief Creative Officer

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