| Title | The reversed trailer |
| Agency | TRY/Apt |
| Campaign | VW Trailer Assist |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Automotive |
| Tagline | Backing up a trailer will be this easy. Well, almost. |
| Story | In this video from Norway you see a driver backing up his car and trailer in high speed – through parking lots, roundabouts and intersections. Or is he really? |
| Philosophy | To create attention to the feature Trailer Assist by exagurating the benefits. |
| Problem | Over a year after det lauch of the new Passat, still a very few had heard of Trailer Assist, one of the main innovations in the new Passat. |
| Result | 23 million vies on Facebook (organic reach) in 6 days. 400.000 sharings. 1.5 million likes. Etc. |
| Media Type | Social Media |
| Length | |
| Creative Director | Øystein Halvorsen |
| Art Director | Karin Lund |
| Art Director | Preben Moan |
| Copywriter | Camilla Bjørnhaug |
| Art Director | Eirik Sørensen |
| Copywriter | Finn Knudsen |
| Copywriter | Morten Berger Karlsen |
| Production Company | Bacon |
| Director | Andreas Riiser |
| Producer | Ola Narum Berg |
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