Dawn Terrazas

Dawn Terrazas

Executive Group Managing Director at afg&, New York
New York, United States

About me

Professional with expertise in all aspects of successful marketing: advertising, new product innovation and integrated communication. Specialties include: luxury, poly-cultural and silo busting/agility marketing. Excels in business building opportunities, strategic thinking and helping Fortune 500 clients exceed brand goals, set new trends and re-define their category.

Positions

Executive Group Managing Director
New York, United States
September 2010 - Present (10 years)
A little Texas Hill Country, a little Uptown NYC, Dawn brings both grit and elegance. She is an action-oriented brand leader and strategic advisor to global brands, always out ahead of category trends. She has proven success in launching new products as well as helping to grow billion-dollar brands. Dawn cut her teeth at big global networks like Y&R and McCann Erickson, for clients like Colgate-Palmolive, P&G, Capital One, and Mastercard. She currently serves as New Business Lead and heads up AFGNorth America and AFGLatAm.

Nestle Purina- North America & Latin America
Luxury- Moet Hennessy & Hadoro
New Business
VP, Account Director New Product Innovation & Director Global Project Management
New York, United States
2005 - 2010 (5 years)
Account Experience: Colgate-Palmolive
• U.S.: Oral Care, New Product Innovation, Retail and Integrated Marketing Communications (IMC)
Global: Integrated Marketing Communications process, Packaging and Global Project Management

Account Management and Strategic Planning:
• Manage U.S. Oral Care portfolio (2005-2006)
• Generate concepts and pipeline ideas for product innovations across: Oral Care, Personal Care and Home Care (2007-2009)
• Develop advertising and marketing strategies across new product categories
• Produce target profiles and develop key consumer insights
• Create IMC briefs and lead IMC programs across WPP integrated teams
• Monitor and interpret cultural and social trends relevant to clients business (special emphasis on the female consumer--key target for Colgate-Palmolive)
• Design collaborative retail customer marketing plans
• Manage and oversee global packaging needs (2009)

Global Project Management 2008-2010 (promoted 2008 to operations role):
• Implemented and contributed to the design of proprietary Y&R Project Management Tool (Colgate-Palmolive, LG, Campbell’s, Dannon, etc.)
• Oversee and manage all workflow for Colgate-Palmolive: U.S., EMEA, Asia, and LATAM
• Designed and established FSI process using Lean Six Sigma principles creating workflow efficiencies that earned a Colgate-Palmolive “Make A Difference” award as well as generated new Agency business
Management Representative
New York, United States
2004 - 2005 (1 year)
MasterCard International Latin America/Carribbean, Europe/Middle East/South Africa
Management Supervisor
New York, United States
2003 - 2004 (1 year)
Clairol Herbal Essences International, New Business & Capital One Financial
New Business Celebrex
Account Supervisor
New York, United States
1999 - 2004 (5 years)
Capital One Financial, Procter & Gamble New Products & Healthcare, Barbados Tourism, Hyatt International and S.L.E. (Lupus) Foundation
Senior Account Executive
Los Angeles, United States
1999 (1 year)
Biersdorf USA: Nivea & Basis (new product development and branded communications)
Account Executive
San Francisco, United States
1998 - 1999 (1 year)
Pepsi, Frito-Lay, Mountain Dew and Major League Soccer
Account Executive
TracyLocke
United States
February 1996 - December 1997 (1 year 10 months)
Pepsi, Frito-Lay, GTE Communications & Alcon
Partnerships with Anheuser-Busch, NFL Properties, Fox Entertainment and Lucas Films

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