Mélanie Pennec
Art director at DDB Paris
Paris, France
TitleUbertoys
Title (original language)Uber Toys
Agency
Campaign Ubertoys
Advertiser Uber
Brand Uber
Date of First Broadcast/Publication
Business Sector Transport, Travel and Tourism
Philosophy As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you.
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Strategic Planner
Executive Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Agency TV Producer
Production Company
Production Company
Executive Producer
Founder
Head of Production
Production Coordinator
Post Production
Production Company Producer
Production Designer
Cinematography

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