|Title (original language)||Uber Toys|
|Date of First Broadcast/Publication|
|Business Sector||Transport, Travel and Tourism|
|Story||Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available.|
|Philosophy||As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you.|
|Advertising Manager||Michelle Lambert|
|Advertising Manager||Julie Touyarot|
|Advertising Manager||Pauline Rigommier|
|Advertising Manager||Lindsay King|
|Account Manager||Paul Ducré|
|Account Manager||Julie Haslé|
|Account Manager||Noémie Pitois|
|Account Manager||Lucas Lahore|
|Strategic Planner||Claude-Henri Galbois|
|Executive Creative Director||Alexander Kalchev|
|Creative Team||Jean Weessa|
|Creative Team||Mélanie Pennec|
|Creative Team||Jeanne Taillard|
|Creative Team||Timothy Alexandre|
|Agency TV Producer||Fabien Donnay|
|Production Company||Art Bridge|
|Production Company||Quad Productions|
|Executive Producer||Olivier Bassuet|
|Head of Production||Claudia Traeger|
|Production Coordinator||Nabia Amraoui|
|Post Production||Nataly Aveillan|
|Production Company Producer||Gabriel Dugué|
|Production Designer||Arno Roth|
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