Alexis Bronstorph
Executive Creative Director at TAXI, Toronto
Toronto, Canada
Title#8008135 Broken Telephone
Agency
Campaign #8008135 Broken Telephone
Advertiser Rethink Breast Cancer
Brand Rethink Breast Cancer
PostedJanuary 2018
Business Sector Disease Awareness, Support Groups & Associations
Story Sid Lee and Rethink Breast Cancer launch #8008135 (aka BOOBIES spelled out on a calculator) a socially-driven breast health campaign developed to educate young adults across the globe about breast health. The campaign was developed based on the results of a US and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts.
#8008135 is a modern spin on a retro “hotline” and set out to reate a unique way to educate youth in an engaging and interactive format. The program revolves around the first ever breast health bot built to bust breast cancer myths and answer questions related to breast health in an engaging way.

“Our goal with the #8008135 campaign is to create a reliable and accessible network of information for teen girls to learn about breasts and breast health” says Alexis Bronstorph, Creative Director, Sid Lee. “Teen girls today have enough to worry about and with this campaign, we’re hoping we can take breast cancer off that list..”

For more information about #8008135, visit 8008135.com.
Media Type Television & Cinema
Length
More Information http://8008135.com/
Copywriter
Art Director
Creative Director
Creative Director
Executive Creative Director
Executive Creative Director

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