Starbucks At Home - "Starbucks Premium Instant"

McCann Worldgroup Spain

McCann Worldgroup Spain Madrid, Spain

7742

Brand: Starbucks At Home
Country: Spain

Advertiser: Starbucks Corporation

Title	Starbucks Premium Instant
Agency	McCann Worldgroup Spain
Campaign	Starbucks Premium Instant
Advertiser	Starbucks Corporation
Brand	Starbucks At Home
Date of First Broadcast/Publication	2020 / 6
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Philosophy	Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Media Type	Digital
Length	9 seconds
Market	Canada
Advertising Manager	Mario Vera
Advertising Manager	Pamela Diaz
Advertising Manager	Jonathan Iams
Chief Creative Officer	Miguel Bemfica
Chief Creative Officer	Monica Moro
Creative Team	Rafael Merino
Creative Team	Manuel Manceda
Creative Team	Marina Guadix
Creative Team	Elena del Águila
Creative Team	Elena Gomez
Creative Team	Pablo Camarero
Creative Team	Guillermo Barbero
Creative Team	Antonio De Federico
Business Team	Max Lacerda
Business Team	Alexandra von Puttkamer
Business Team	Alvaro Cuneo
Business Team	Jorge Adames
Planning Team	María Martinez
Planning Team	Bernardo Moleón
Planning Team	Theodora Philip
Shopper Team	Alba López
Shopper Team	Irene Ruiz
Shopper Team	Raúl Pérez
Shopper Team	Eneko Musitu
Shopper Team	Rafa Martinez
Shopper Team	Miriam Madueño
Shopper Team	Tania Sanz
Shopper Team	Carlos Tellez
Production Company	CRAFT + Canada
Production Team	Paloma Adrién
Production Team	Rossana Noceloni
Production Team	Vanessa Pizarro
Production Team	Sara del Tío
Production Team	Rocio Fernández
Production Team	Paola Fernández
Production Team	Sara Fernández
Production Team	María Pastor
Account Team Craft	Alejandra Rodriguez
Account Team Craft	Clara Martí
Account Team Craft	Paola Espinosa
Photographer	Alfonso Herranz
3D Studio	Mach
Post Production	CRAFT
Colorist	Paula Ruiz
Director	Gerson Aguerri
Director of Photography (DOP)	Takuro Takeuchi
Editor	Ramón Morejón
Executive Producer	Oscar Romagosa
Executive Producer	Victor Mata
Producer	Marga Sardá
Music	TDL Music
Music Composer	Nicolas Castro
Producer	Manuel Villarroya
Producer	Nicolas Castro