Lope Serrano
Director at Diplomats
Barcelona, Spain
TitleWho the fudge
Campaign Who the fudge
Advertiser Green Flag
Brand Green Flag
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy Today, Green Flag – the breakdown insurer on a mission to raise industry
standards – launches the third instalment of its ‘Common Sense to the Rescue’ campaign
that aims to jolt loyal AA and RAC customers out of sleepwalking into autopilot renewals.
The new 30” spot, created by ENGINE, focuses on the key things that matter to customers –
high quality service and roadside fixing – while continuing to promise to halve customers’ AA
or RAC renewal quotes*. Viewers can safely conclude that whilst they may not have heard
of Green Flag, they certainly offer a ‘common sense’ choice.
From jumping dogs in wigs to a karate chopping grandma, ‘Who the fudge’ is overflowing
with the distinctive style associated with the brand, continuing to provide the visual
differentiation between Green Flag and the rest of the breakdown category.
The spot was directed by CANADA’s director Lope Serrano and will air across TV and
BVOD from the 1st July, before continuing across radio and paid social.
Media Type Television
Creative Director
Agency Producer
Agency Producer
Account Handling
Account Handling
Account Handling
Media Agency
Production Company Canada
Managing Director
Executive Producer
Executive Producer
Production Designer
Sound Design
Post Production
Post Production
Post Production

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