Amer Zoghbi
Creative Producer at Stink Films
Boulogne-Billancourt, France
TitleParade
Agency
Campaign Parade
Advertiser Michelin
Brand Michelin Total Performance
Date of First Broadcast/Publication 2015 / 9
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline All the performances in every tire
Philosophy Motorists change their tires on average every 2 or 3 years so the spectacular aspect of the film was a key factor to attract consumer’s attention to the importance of tires that can optimize all performance factors together.MICHELIN and TBWA\PARIS created a smart and viral campaign, far from classic tire manufacturer speech and imagined a film to explain the MICHELIN Total Performance concept. 
Media Type Television & Cinema
Length
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Creative Director
Creative Director
Art Director
Copywriter
Agency Producer
Agency Producer
Production
Production Company Producer
Production Company Producer
Director
Post Production
Post Production
Sound Production
Sound Producer

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