IKEA - "IKEA - Dites le en cuisinant"

Buzzman

Buzzman Paris, France

10452

Title	IKEA - Dites le en cuisinant
Agency	Buzzman
Campaign	Cooking is caring
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2016 / 2
Business Sector	Drugstores, Specialty Stores
Story	An affectionate dad walks home with his son. After a bit of banter he asks: “So, good week with your mother?” We realised that the kid’s parents are divorced. The boy replies: “Yeah, I guess.” The dad follows up with: “What did she cook for you?” Because he’s, you know, French. The kid winces. “Macaroni.” The dad is horrified. “Every night?” Energised, he cooks a fantastic meal. Cut to the same kid with his mother, a few days later. “Every night?” she asks, incredulously. “Yep,” says the boy. “Macaroni.” Now we see his strategy. Cooking is caring.
Media Type	Television
Length	40 seconds
Market	France
Marketing Director	Stéphanie Jourdan
Media Rep.	Carole Feleppa
Executive Creative Director	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Associate Creative Director	Julien Levilain
Art Director	Philippe Boucheron
Copywriter	Patrice Lucet
Business Manager	Bénédicte Muller
Business Manager	Emilie Pellicer
Planning Supervisor	Clément Scherrer
Head of TV	Vanessa Barbel
Head of TV	Assya Mediouni
Promo agency	Amélie Juillet
Director	Katia Lewkowicz
Production Company	Carnibird
Sound Production	Schmooze