Fernando Fanucchi
Executive Producer at PBA Cinema/Produtora Associados
São Paulo, Brazil
TitleSynchronized Swimming
Agency
Campaign Synchronized Swimming
Advertiser Boehringer Ingelheim
Brand Antistax
PostedJune 2012
Business Sector Vitamins & Diet Complements
Tagline Keep your legs always healthy
Story  
Short rationale (optional): The film shows two women in a swimming pool training synchronized swimming. We see only their lean and healthy legs out of the water, performing the choreography. After finishing, they come out of the water and we see that they are two elderly ladies. In their bags we see the package of Antistax and then enter the concept: 'Keep your legs always healthy'.
Media Type Television & Cinema
Post Production
Music Arranger
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Sound Design Company
Editing Company
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Director of Photography (DOP)
Producer
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Director
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