Caren Brody
Global Account Director at Publicis Sapient
Boston, United States
TitleAvon Mobile Brochure
Agency
Campaign Avon Mobile Brochure
Advertiser Avon Products, Inc
Brand Avon
PostedFebruary 2014
Story Avon needed to extend their brand presence and products offerings to their on-the-go customers and provide sales tools for their Independent Sales Representatives all over the world, by making the Avon available anywhere, anytime. The newly launched – Avon brochures mobile app is the first of a two-phase project presenting Avon’s first foray into mobile. The delivery includes easy to use product browse, a quick order sales tool and a map locator for customers to find and shop with an Avon Representative making shopping easier for customers. The visual design echos today’s modern Avon consumer and provides a top-notch mobile presence, not just an out of the box mobile experience. With the development and implementation of today’s customized technology platform, the app promotes the latest in technology on all smart phones (Android and iOS) and majority of mobiles phones. The app is currently active in 11 Global markets and will be deployed in 40 more Q1 2014.
Media Type Mobile Advertising
Length
Creative Director
Creative Director
Associate Creative Director
Lead Information Architect
Associate Creative Director
Information Architect
Information Architect
Art Director
Designer
Designer
Designer
Project Manager
Senior Technical Strategist
Technical Strategist
Global Account Director

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