Michelle Alvarez
Boston, United States
TitleMaybelline Mobile website
Campaign Maybelline Mobil
Advertiser Maybelline New York
Brand Maybelline New York
Date of First Broadcast/Publication
Business Sector Cosmetics, Beauty Products & Perfumes
Story Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site represents Maybelline’s first foray into mobile.
Philosophy The mobile site includes product browse, product lessons and how-to videos. The visual brand is consistent with the Maybelline New York website, and provides a top-notch mobile presence, not just an out of the box mobile experience.
Result To view the mobile site:
Media Type Mobile Advertising
Account Director
Art Director
Strategic Planner
Creative Director
Associate Creative Director

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