|Title||Maybelline Mobile website|
|Agency||SapientRazorfish North America|
|Advertiser||Maybelline New York|
|Brand||Maybelline New York|
|Date of First Broadcast/Publication|
Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site represents Maybelline’s first foray into mobile.
The mobile site includes product browse, product lessons and how-to videos. The visual brand is consistent with the Maybelline New York website, and provides a top-notch mobile presence, not just an out of the box mobile experience.
|Result||<p><span>To view the mobile site:</span></p> <p><span>http:m.maybelline.com<span> </span><br /></span></p>|
|Media Type||Mobile Advertising|
|Account Director||Caren Brody|
|Art Director||Neal Bessen|
|Strategic Planner||Jaspreet Singh|
|Creative Director||Christian Waitzinger|
|Associate Creative Director||Christina White|