| Title | Maybelline Mobile website |
| Agency | Publicis Sapient |
| Campaign | Maybelline Mobil |
| Advertiser | Maybelline New York |
| Brand | Maybelline New York |
| Date of First Broadcast/Publication | 2012 / 12 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site represents Maybelline’s first foray into mobile. |
| Philosophy | The mobile site includes product browse, product lessons and how-to videos. The visual brand is consistent with the Maybelline New York website, and provides a top-notch mobile presence, not just an out of the box mobile experience. |
| Result | To view the mobile site: http:m.maybelline.com |
| Media Type | Mobile Advertising |
| Account Director | Caren Brody |
| Art Director | Neal Bessen |
| Designer | Michelle Alvarez |
| Strategic Planner | Jaspreet Singh |
| Creative Director | Christian Waitzinger |
| Associate Creative Director | Christina White |