Karolina Galacz
Executive Creative Director at VML (formerly VMLY&R)
Budapest, Hungary
TitleCinema Delivery
Agency
Campaign Cinema Delivery
Advertiser Cirko Film
Brand Cirko Film
Date of First Broadcast/Publication 2015 / 5
Business Sector Media, Publishing & Production
Story People in Hungary don't watch local films anymore. For some inexplicable reason is a local that stood very little chance in the cinemas since no one has heard of its actors or directors.
People don't go the the cinema for a local film so this film went to them.
For this film we built a cinema delivery. You could order it via a website like a pizza for 7 people. The cinema delivery came and parked in the nearest spot to your home and you could watch the film.
Media Type Case Study
Length
Market Hungary
Creative Director
Creative Director
Copywriter
Direction
Art Director
Art Director
Digital Producer
Account Executive
Chief Creative Officer

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