|Title||Dodgeball Canada Rebrand|
|Agency||Leo Burnett Toronto|
|Campaign||Dodgeball Canada Rebrand|
|Date of First Broadcast/Publication|
|Business Sector||Culture, Leisure & Sport|
|Philosophy|| You know the game. Now meet the sport. Dodgeball has come a long way since the schoolyard game. Dodgeball Canada - Canada's official dodgeball organization - needed a new identity to reflect the unexpected rush of dodgeball.|
We started by rebranding the Dodgeball Canada logo, incorporating the iconic red dodgeball as a dynamic, always-changing design element to demonstrate the unexpected nature of the sport itself.
The updated look and feel was applied to every touchpoint of the organization.
|Media Type||Packaging, Branding & Design|
|Agency Account Supervisor||Elysia Ravenscroft|
|Agency Account Director||Mandy Eaton|
|Agency Planner||Zaid Khan|
|Agency Planner||Kyle Fiore|
|Chief Creative Officer||Judy John|
|Group Creative Director||Ryan Crouchman|
|Creative Director||Lisa Greenberg|
|Art Director||Jeff Watkins|
|Art Director||Dejan Djuric|
|Art Director||Mary S|
|Agency Producer||Gord Cathmoir|
|Graphic Designer||Jeff Watkins|
|Graphic Designer||Dejan Djuric|
|VP/Group Account Director||David Moss|
|Chief Strategy Officer||Brent Nelsen|
Hermeti started his career at Mother London in 2007 as an intern....
Creative conceptualist, humanist, protagonist, strategist. Insigh...
For the past two years, Blanca Gómara has been the Executive Crea...
Ana studied advertising in Brazil before packing her bags and mov...
The future of creative development is increasingly data-driven, p...
I've known I wanted to write in some capacity ever since my first...
Creative, writer, entrepreneur. I’m currently a senior creative f...