Brent Nelsen
Managing Partner, SVP Director of Planning at Leo Burnett
Toronto, Canada
TitleDodgeball Canada Rebrand
Agency
Campaign Dodgeball Canada Rebrand
Advertiser Dodgeball Canada
Brand Dodgeball Canada
Date of First Broadcast/Publication
Business Sector Culture, Leisure & Sport
Philosophy You know the game. Now meet the sport. Dodgeball has come a long way since the schoolyard game. Dodgeball Canada - Canada's official dodgeball organization - needed a new identity to reflect the unexpected rush of dodgeball.

We started by rebranding the Dodgeball Canada logo, incorporating the iconic red dodgeball as a dynamic, always-changing design element to demonstrate the unexpected nature of the sport itself.

The updated look and feel was applied to every touchpoint of the organization.
Media Type Packaging, Branding & Design
Agency Account Supervisor
Agency Account Director
Agency Planner
Agency Planner
Chief Creative Officer
Group Creative Director
Creative Director
Copywriter
Art Director
Art Director
Art Director Mary S
Agency Producer
Graphic Designer
Graphic Designer
VP/Group Account Director
Chief Strategy Officer

Trending

Create a free Talent profile and become a member of AdForum

Get Started